RJR reports decline in quarterly earnings

With the group experiencing falling revenues along with rising expenses related to salaries and technology upgrades, net profit continues to decline. The third quarter ending December 2010 saw net profit declining 35% to $67.6Mn compared to $103.6Mn recorded in the same period in 2009. Year to date after-tax profits amounted to $140 million; a decline of 34% from the $212 million recorded over the corresponding period in 2009. The largest expenditure category was seen in administrative expenses which increased by 10%. This was due to the increase in salaries, professional fees and introduction of websites and internet activities to allow improved streaming capabilities and real time access to  news, sports and other features both locally and abroad. Management anticipates that these developments will yield favourable results in the medium term. However, the financial performance is likely to fall considerably below last year.