NCB Capital Markets is first Caribbean sponsor of an IAAF Diamond League meet
Kingston, Jamaica – July 11, 2019: NCB Capital Markets has been confirmed as the first official Caribbean sponsor of an IAAF Diamond League meet. This strategic partnership between NCB Capital Markets and the Monaco Diamond League 2019 is part of the company’s thrust to expand its reach into international markets and invite foreign investors to do business in the region.
“We are very proud of our partnership with the IAAF Diamond League,” said Steven Gooden, CEO of NCB Capital Markets. “This event is known globally as a marker of the highest level of achievement in athletics, featuring top athletes from around the world such as our brand ambassador and double Olympic Champion, Elaine Thompson. We too are passionate about doing things at the highest level based on global best practices for the benefit of our regional clients.” As an official partner of the IAAF Monaco Diamond League 2019, we not only have the honour of reaching athletics fans all around the world, we also have an opportunity to show international investors that the Caribbean is open for business, and we are ready to partner with them on their regional investments.”
A leading investment bank and asset manager in the Caribbean, NCB Capital Markets is a subsidiary of the NCB Financial Group, which recently acquired controlling shares in Clarien Bank and Guardian Holdings Limited.
Through this partnership, NCB Capital Markets will enjoy significant brand presence at the stadium in Monaco, with exposure on print materials, bibs, digital screens and the official Diamond League website. Furthermore, global viewership of the event is expected to increase exponentially, as double Olympic champion Elaine Thompson, who is the world leader in the 200m event, is expected to go head-to-head with two-time world champion Dafne Schippers of the Netherlands, Olympic 400m champion Shaunae Miller-Uibo of the Bahamas, and world silver-medallist, Marie-Josee Ta Lou from the Ivory Coast.