JTB Projects 800,000 Visitors For Summer, Over US$1.1 Billion In Earnings
- The Jamaica Tourist Board (JTB) is projecting that the island will welcome approximately 800,000 visitors for the 2022 summer period (late June to the end of August) with destination earnings exceeding US$1.1Bn.
- Director of Tourism, Donovan White, addressing the official ceremony to welcome the arrival of the inaugural flight from Quality Corporate Aircraft Services (QCAS) on June 22nd said the figures represent 85% of the pre-pandemic (2019) arrival levels, and more than 90% in revenues, respectively.
- In light of this, the JTB has revised its forecast of a full recovery of the tourism sector to September 2023 from Q1 2024. The rebound reflects the work of the various stakeholders and the diversification of markets to attract more visitors to the island.
- An increase in the length of stay by tourists and the average spend per visitor has also supported the recovery. The length of stay has now moved from an average 8 1/2 nights to 9.2 nights and the spend per visitor, per day, has also increased from US$169 to about US$182.
- The news supports Jamaica’s recovery estimations and highlights its ability to have destination revenues outpace the recovery of visitors. The performance of the sector thus far has led the Ministry to be bullish about the sector recovering faster than initially expected.
(Source: JIS News)