Jamaica Sees Record-Breaking July Visitor Arrivals

• Jamaica welcomed a record 286,548 stopover visitors in July 2025, marking the strongest July on record. This underscores the island’s continued global appeal. The figure represents a 16.5% increase over July 2024, when over 246,000 visitors arrived, and a 4.8% rise compared to July 2023.
• The strong summer arrivals are part of a long-standing tradition of Jamaicans in the diaspora returning home during the summer months. August, in particular, draws many visitors as the island comes alive with cultural festivals, concerts, and community events, offering returning residents a chance to reconnect with family, heritage, and the vibrant local lifestyle. The strong July performance also occurred despite stricter immigration polices in the US, which stirred fears that this could prevent US green card holders from traveling.
• The record-breaking July performance continues Jamaica’s strong momentum in 2025 and demonstrates a robust recovery in a sector that remains a cornerstone of the nation’s economy. The surge in arrivals is attributed to enhanced airlift capacity, successful marketing campaigns targeting key source markets, and the island’s diverse tourism offerings, ranging from beaches to cultural experiences.
• Jamaica continues to invest heavily in tourism infrastructure, accommodations, attractions, and transportation to sustainably meet growing visitor demand. These investments are aimed at enhancing the overall visitor experience, increasing destination competitiveness, and supporting long-term economic development, as tourism remains one of the country’s leading foreign exchange earners and a key driver of employment.

 (Source: Caribbean National Weekly)