- As summer travel ramps up, new data and airline insights suggest a clear shift in where Canadians are choosing to go, citing an increase in destinations other than the U.S.
- Airlines have adjusted their networks to match the trend, while Toronto Pearson International Airport braces for one of its busiest seasons on record as more travellers head to Europe and domestic destinations. “Our summer travel is now in full swing at Toronto Pearson,” said Sean Davidson, spokesperson for the airport. “We normally see demand for European destinations soar in the summer, and that’s true again this year.”
- While Davidson emphasised that airlines are ultimately responsible for scheduling and routing decisions, carriers are responding to demand. In a statement to Global News, WestJet confirmed it had reduced some Canada-U.S. routes. Instead, the airline is boosting service within Canada, Europe, and to sun destinations.
- Other companies, such as Porter Airlines and Air Canada, have also made travel and capacity shifts. Air Canada launched new routes to Prague and is offering flights from Toronto to Rio de Janeiro, Cartagena, and Guadalajara.
- The shift toward Europe and domestic travel appears to be part of a larger rethinking of how travellers are choosing where to go. While the United States remains a key market, data is pointing to how its cultural and political volatility may be causing some travellers to look elsewhere. With airlines adapting their networks and millions of passengers moving through airports like Pearson, one thing is clear: travellers are broadening their horizons.
(Source: Global News)